This event took place on Thursday, September 17, 2024. Watch it now:

About the Session:

Taking place on Tuesday, September 17th, MemoryFox and Getting Attention invites you to join us for a jam-packed 60 minute session that will unlock the potential of your nonprofit’s storytelling with Google Ads! In this webinar, we’ll explore how to craft and select the right stories that resonate with potential donors and inspire them to take action. Learn how to leverage your Google Ad Grant to tell compelling stories that not only capture attention but also drive donations. 

This session will be broken down into three crucial parts:

Part 1: Carly Euler, Marketing Director at MemoryFox, will show you all of the out-of-the-box stories you have readily available at your nonprofit. She’ll share prompts that spark great stories, as well as real, innovative storytelling examples from great nonprofits like yours!

Part 2: Jessica King, Business Lead at Getting Attention, will share how you can use the Google Ad Grant to find and drive engaged audiences to your stories. She’ll share how you can use keywords effectively, how to select (and improve!) your landing pages, and tips for making your ads more effective.

Part 3: Finally, Carly and Jessica would love to answer your questions! Please submit any questions you have about story collection, story sharing, Google Ad Grants and strategies for standing out on the largest search engine on the planet.

Whether you’re new to nonprofit storytelling or looking to refine your strategy, this session will equip you with practical tips and insights to enhance your Google Ads campaigns and boost your organization’s fundraising efforts! 

About the Speakers:

Carly Euler is the Marketing Director at MemoryFox. After nearly 10 years in the nonprofit world, Carly joined MemoryFox ready to elevate the hundreds of nonprofits in the community by telling stories ethically and authentically. Carly is the creator of the 2023 Ethical Storytelling Report, and has previously held positions at the Breast Cancer Coalition of Rochester, the Wily Network, and the Code of Support Foundation, where she has specialized in special events, communications, and fundraising. Storytelling has been an integral part of each role.

Jessica King is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. Most recently, she worked in search engine optimization in the mission-driven sector. Jessica holds a master’s degree in communication from Virginia Tech. In her free time, she reads, cooks a new recipe, or hangs out with her cats, Benny and Olive.