Did you catch MemoryFox’s July webinar with Rachel Zant? Watch it now!

This great storytelling webinar took place on Tuesday, July 9th, 2024. Hosted by Carly Euler, our special guest Rachel Zant, Writer & Storyteller at Pen with a Purpose, explored the process of taking a story from interview to appeal.

Full Transcript:

0:02okay welcome everybody to our July memory Fox webinar I am personally so

0:08thrilled to host Rachel Zant for this uh webinar this month um I think we

0:13connected maybe maybe even a few month I think initially we connected like last December and then we got back in contact

0:20a couple months ago you had like this fabulous idea of talking about um

0:25interviewing and how to like really conduct a really great interview especially with ethical considerations

0:31and just getting those emotions out of people and I’m so excited to see what you’re going to present to us today me

0:38too for having or thanks for joining us today thanks for having me and for

0:44everybody that is here um and everybody that registered I’ll be sending out the recording uh within 24 hours as well as

0:53you know any resources that are mentioned during the session today um any you know anything else that you

0:59might need put that in the email that comes out after uh after the session um

1:05and additionally if anybody on the call is interested in learning specifically about memory Fox at the end of the

1:12session I’m actually going to go ahead and do just a quick demo so anybody that’s interested go ahead and stick

1:17around I would love to chat with you about it um but for now I would love to pass it over to Rachel um please go

1:25ahead and kick us off awesome thanks so much so first I’m just gonna try this share screen thing that we all love and

1:33just make sure that works um with my presentation okay so can you see my

1:39authentic conversations title page yes I can amazing okay so thank you everybody

1:45for being here um I’m really thrilled and excited to talk about this this is something I’m very passionate about um

1:53how to tell great stories in an authentic way how to tell more stories

1:58that have more feeling and emotion in them because I really believe that’s going to help you raise

2:04more money for your nonprofit organization so quick little little bit about me my name is Rachel Zant and I

2:11have a company called pen with a purpose I mostly do copywriting and some direct

2:17response um Consulting for nonprofits and I’ve been telling great stories and helping nonprofits raise more money for

2:24more than 20 years so that’s just a really quick little bit about me

2:30um okay so I love this quote I like want to start with this just to really start us off that we’re going to be talking a

2:36lot about authenticity um and that authenticity and telling great stories is a choice

2:43that you make every day for your organization and for yourself you can choose if you want to share yourself be

2:50honest um tell stories that are true and that really matter or do you want to

2:55just sort of be surface and professional and businesslike and not really show

3:02your true self both personally and professionally and I really believe that that’s tied um both things are very much

3:09tied together um now I actually wanted to just quickly tell you a story um I think

3:18about this in terms of um when I was younger I was pretty shy introverted I

3:23still am um and one day I was walking down the street and I sort of just remember making this choice to to make

3:30eye contact with people and that was scary and I think that can be scary for a lot of people that’s just one example

3:37of when you’re walking down the street you can choose to kind of look away and not acknowledge the people that are around you or you can choose to make eye

3:44contact and smile and risk that there might be a little bit of rejection in

3:50that but also that there’s a possibility someone’s going to smile back and you’re going to feel a connection with

3:56them okay sorry I’m just trying to figure out my clicking here

4:01okay so here’s what we’re going to cover today want to talk a little bit about what stories should you tell how do you

4:06find good stories um talk about some interview tips and techniques and then

4:12kind of how to use that interview content into uh creating a compelling appeal a lot of my samples are going to

4:18be direct mail examples but I want to reiterate that you can do this in email

4:24you can do this in social media on your website but just because I have a lot of great sort of looking uh examples to

4:30share with direct mail and then we’re going to talk a little bit about how to include your donor in the conversation

4:37whether it’s appeals or um social media or whatever it might be and there’s

4:42going to be lots of examples through and then we’ll go have some questions there should be about 15 10 15 minutes for

4:48questions at the end so try to hold them if there’s something burning I’m sure Carly can interrupt to

4:54me okay so let’s talk about what story should you tell right always get this

5:00questions like what what story how who should sign my letter who should share the story and how do I find stories now

5:07I know a lot of organizations your executive director or your CEO is often

5:13the main voice for your stories um but I want you to think about

5:18what first of all like what are you Gathering stories for what is the purpose um that’s my pen with a purpose

5:24is that name for a reason because I always want to think about what the purpose is of what I’m writing

5:30so oh here’s my lovely cat Ron hello say hi everybody he’s GNA keep jumping up

5:36here and hopefully not stuck all over my screen so are you asking you know are

5:42you asking for a donation are you asking someone to take action to sign something or do something different stories you

5:48can use for that versus thanking or reporting right thanking you might be sharing a completed story but asking you

5:56might want something that has a little bit more of a need or it hasn’t yet um come to fruition so think about that

6:02right and be really clear in each piece that you write you should know the main purpose of that so many times I I read

6:09letters that people have written Charities have and they want it to ask for money but more than anything they’re

6:15thinking or they’re reporting and they’re not actually getting to asking so this makes a difference in the kind

6:20of story that you’re looking for and then I really want you to think about what’s the best perspective like I said

6:27is your CEO always or executive director is that always the best perspective to share the stories of your organization

6:34um I did an entire presentation on this the nonprofit story telling conference I really got into this um I’m going to

6:41just do a brief overview here

6:49um have I been muted this entire time oh dear that’s

6:56terrible okay well we’re gonna you have not oh I have not okay I

7:01just someone just asked me to unmute and I was like oh gosh I’ve not been muted this whole time okay thank goodness I

7:07just put out a heart attack okay so let’s think about this from an organiz organizational

7:14perspective so let’s think about your donor I just want to bring attention to my amazing design skills here with these

7:21slides I am not a designer but think about your donor walking into your organization and what are the different

7:28perspectives you would like that to see who would you maybe want them to talk to

7:33what what different parts of your organization are important for them to know

7:38about I’m going to give one example of a hospital Foundation here right so a

7:44patient could give them a great perspective or a doctor um a researcher right a nurse

7:51there’s lots of different areas um if it’s an animal shelter it might be a

7:56cruelty officer or an animal control officer the vet would have a different perspective an

8:02animal um a donor or even another adopter so think about perspectives of

8:10how you might tell the story to your donor and give them a well-rounded view of your organization that’s one way to think

8:17about it another way to think about that is now you’ve got your story so say it’s

8:22a hospital you’ve got your patient got your patient story what are some other

8:28perspectives of that patient story that would bring that to life right what

8:34would the family members say about that patient and the experience that they had at the hospital or again the nurse who

8:41cared for them also the piece of equipment we’re going to get to this later but think use your imagination

8:47like what would a piece of equipment have to say about the story of this patient who was treated at the hospital

8:54um a technician or even another donor like what is the donor perspective so this gives you just a really great place

9:00to start identifying stories and identifying people that you might be able to talk to because that’s going to

9:06be the next step is starting to talk to these people and identify their stories and figure out what they have to say and

9:14how they can tell the donor what their gift is going to do and how their gift is really important I’m just going to

9:20take a really quick sip of water okay so let’s dive into interview

9:28tips and techniques for me I really want to make this point over and over

9:35again a really good interview Needs Trust and Rapport and I have some

9:41amazing interviews with people and people do ask how can you get such great content from these interviews and it’s

9:47because I work really hard to establish trust and rapport with the people that I’m speaking to um try to set that call

9:55up right from the get-go be clear how long is it going to be I call it a chat

10:01I don’t call it an interview because interview makes us all think of job interviews or something very formal she

10:08say hey I’d love to have a quick chat or would you be open to a

10:14conversation um a format we’ve had a few questions about this in terms of format

10:20and often I’ll have clients say can we just shoot them an email with a bunch of questions and let them answer on their

10:25own time I always say no if at all all possible because um people edit

10:33themselves when they write but when you have a conversation on phone or by video

10:39people are just more um loose and spontaneous and they’re not editing

10:44themselves in their head as much I can always tell people that you’re going to let them review the content afterwards

10:51so that’s really important but I always say I want this conversational tone because Direct Mail you want it to be

10:57conversational so I want to hear the personal conversational tone

11:02recorded also so you can focus um and you can get a AI transcript done up and

11:07you can get all that content and you don’t have to be writing notes right you can just focus be

11:12present um I always say to look for moments of connection right and be yourself like it’s a conversation so I’m

11:19telling people oh wow I have a daughter as well or wow that you know that feels

11:25really um important or just just little things that make you feel connected to the conversation are

11:32important and always build in extra time because we don’t want this to feel rushed um you don’t want to feel like

11:38you’re cutting somebody off right in the moment when they’re really opening up to you so just always build in extra time

11:44if you can I always take interviews too as moments of connection and feeling so I’m

11:53not asking for facts I don’t want someone to be listing out the dates and times and details of things because I

11:59can get that in an email later or I can um read that in a program write up right

12:05so I say how did it make you feel you know what makes you angry program stuff

12:10what keeps you up at night what keeps you up at night if you didn’t get this money um what inspires you about the

12:17work that you do right so questions about feeling and questions about impact um I

12:24ask beneficiaries how do donors or sorry I ask people who work with the organization how donors directly impact

12:30the work you do each day or for beneficiaries how has this organization directly impacted your

12:37life I always ask what would you say to like a lower value donor someone who

12:42gives 25 or $50 a year even to show that what the impact that they have on the

12:48work you do or on your life and people tell you really amazing things I always

12:53ask if people can share a story because this is where you get more stories and this is where you get your story so

12:58always ask people to share a story that illustrates how they’re feeling or the

13:03impact um or who or what has most impacted you or inspired you from this

13:10organization I’m going to share a really quick example of how much of a difference an interview can make so this

13:17was a program write up from one of my clients I’m not even going to read it out and you don’t you can quickly scan

13:24it but it basically I didn’t understand what the program did after reading this so I said could I speak to the program

13:32director and within an hour of having a conversation with this woman she told me

13:38this heart heart-wrenching story about a 13-year-old girl who had been abused and

13:45trafficked by her own parents and the amazing journey that this child went

13:51through um in order to be healed um and

13:56what this organization did so I’ll show you from that program description this was

14:02the start of a lift letter I’m going to read it out to you so you don’t have to Dear loving friend

14:09it’s always in the eyes the eyes tell the story of the Soul when I first

14:14looked into ala’s eyes they were lifeless she looked like a cute little 13-year-old girl but she was sitting on

14:21the chair in front of me with her shoulders hunched her body curled in to protect

14:26itself so that gives you a heing which one do you think is more impactful

14:31writing a letter with that program description or writing something like

14:37this that gives you this feeling of this person who really needs our help and I’m

14:43going to share the rest of this appeal in a moment but first I want to get back to a

14:48little uh some more interview questions so this absolutely is my number one top

14:53tip um I know I said I want you to connect with people when you’re talking with them but also you really need to

14:59just be quiet and listen and keep your heart open and listen for those moments of connection so many times I listen to

15:08interview recordings or I read transcripts and the interviewer is talking more than the person being

15:13interviewed because they feel nervous um and they try to fill the silence but sometimes a a key to a really good

15:20interview is just trying to be quiet and listen and let them speak the very best

15:26question for last seems simple but here it is um I have gotten some entire story

15:34content for letters based on this so just make sure you build in extra time a good five minutes um 10 minutes because

15:41people feel comfortable you’ve had been having your conversation you’ve gone through all your questions and they’re

15:46like oh okay I feel good about this like this is almost over and they tell you things and they share things that you

15:53might not have thought of and yeah it’s pretty amazing now sometimes I know we got some

15:59questions about this sometimes some people just don’t seem to want to open up and you’re still just not getting

16:06anything from these interviews or conversations and I’ve had it it is

16:11often CEOs executive directors um doctors people who are used to being

16:17mostly in their head and um are very factual so in those types of situations

16:23I recommend setting them up for success or trying to say what you want them to

16:29say and see if they’ll agree with that like you know if I was in your shoes I’d be feeling this or you know does this

16:37sound how you felt or can I say perhaps that you you might have been feeling this and just sort of try and set them

16:43up with that feeling statement um or you can also go a

16:50completely different direction and really go into using your imagination which we will get into in a little

16:57bit so I just want to talk a little bit about feelings because they are hard for

17:02some people it’s hard to get into um feelings so I just always want to

17:08reiterate that the reason people are giving to you and to your organization is because they feel something right

17:15they might be remembering somebody that they lost or someone they love or the act of giving makes them feel good um we

17:21just don’t know really the motivations why somebody’s giving um but often it

17:27really has to do with feelings right so feelings are important but they’re also

17:33scary right we all have a hard time with feelings at least most of us like I am a

17:38very feelings person and still like they’re scary sometimes we just don’t

17:43want to feel things and we don’t want to connect with other people or they make us feel vulnerable or out of control or

17:49unprofessional right however I think it’s really important that

17:55you sorry here we go that you tap into your feelings and you think about how

18:01you’re feeling right so maybe just take a moment right now to think about how

18:06you’re feeling right in this moment because I just don’t believe that you can in an interview or when you’re

18:11writing a letter if you are not able to feel your own feelings and tap into your

18:17own feelings you’re not going to be able to tap into that for your letters so just take a little deep breath um and

18:23see if you can name put in the chat um or just sit there for a minute yourself

18:29and just name how you’re feeling right now there are a lot of different feelings that you could be feeling this

18:36is a feelings wheel um we got our basic ones in the middle here and then as you

18:41fan out there’s so many different angles and nuances to feelings right so just

18:48just keep that in mind as you’re writing and as you’re kind of thinking about how you feel like try and tap down in there

18:54total side note we just went and saw inside out too um last night and that’s

19:00another great example if anyone’s seen it of of feelings and how they can just impact us so much in our actions and

19:07they can be scary but I love that scene where everyone was hugging the group hug and it’s like it’s okay to have all

19:14these different feelings okay so how do we bring this

19:19all into uh creating an appeal so you’ve

19:24identified some different people you want to talk to you started to talk to to them you’ve found a story for

19:31instance um in the case of the 13-year-old girl um how do you turn that

19:37into an effective appeal so I’m going to dive into examples now to show you how

19:44we can do that and how I have done that in the past and hopefully it will give you some Sparks of

19:50inspiration so what we did in this particular case was created what’s called a lift note

19:56from the program director who is Cindy who told the story of Alicia I’m going

20:02to read out some pieces so don’t feel like you have to read this so I had read you the intro of that

20:09letter and then she went in to say I’m not going to tell you it was an easy Road there were many ups and downs as we

20:15worked with Alicia um but I recently received a photo from Alicia’s aunt she was dressed in a fancy prom dress

20:23smiling from ear to ear and her eyes they were filled with life CU you

20:28remember at the beginning her eyes had no life so it’s just such a poignant beautiful example of how this young girl

20:36went from 13 years old being abused to spending time with this organization and

20:42this office and they worked with the police and they got Justice and she went and she moved with her aunt and she has

20:50a life now and that’s a beautiful story and this program director was able to tell the story and share all the

20:57different steps that the organization went through in order to help her and I

21:03want to point out here that she’s still checks in with this young girl um as

21:08she’s growing up um she doesn’t see her as often um but also that the donor has

21:14brought into the story right this is what you have done for Alicia through your gift thank you for helping to put

21:20the spark of life back into Alicia’s eyes and then there’s a beautiful picture of Cindy as well um and her

21:28signature excuse me and then a PS as well and I want to note the name and details

21:33changed to protect the Privacy at the bottom because she did not share this girl’s name we changed identifying

21:40details in the story but the core feeling was there then we included an Ask note a

21:48little more um program specific note from the co-founder Pat

21:55so Pat um has a specific ask in there the tangible ask tied to the donor’s

22:02last gift your gift of X or ex will help us open another children’s anti-

22:07exploitation program office very specific a single office serves over 500

22:13atrisk children a year that’s 500 more children you can help from um save from

22:18sexual abuse and trafficking with your gift today I also want to point out

22:23there’s another perspective in here uh just adding to the argument and adding

22:28to the case of how important this office is a social worker from the Children’s Hospital says when we refer children

22:35into the capap program crisis sa response right away I haven’t seen any of the children we refer into the

22:42program come back through the system that’s success so that’s three different perspectives just in this one

22:49appeal then we also included a um reply form and I just want to point out these

22:55little handwritten touches right even with Pat he’s got a handwritten um note

23:00at the bottom and on the reply form there’s a handwritten note and there’s um a handwritten return address from p

23:07and those are all his handwriting we had him write it out and just put it on the appeal so that’s one example um I’m

23:15going to jump into another one here from an organization called canteen in Australia um I did a whole presentation

23:22about this organization and in Australia they do multiple waves of appeal Shar

23:28ing different perspectives of the same story so this example um I interviewed a

23:35young man named Jacob who lost his mom at the age of 13 and canteen helps young

23:42people um impacted by cancer either they have cancer or one of their loved ones has cancer um in this case his mom

23:49passed away and when I talked to him I also have a young son who’s 12 so this

23:55story really impacted me thinking about my son losing his mom um and he told me

24:01about this and how devastating that was obviously but then to add to it he was

24:07bullied you know I felt sad lost and alone but then the dark days after my

24:13mom passed the people who I thought were my friends turned out to be not so kind it actually was they were bullies like

24:19they were horrible and so can was provided this space for him to find some

24:26relief and find out that he was okay to make friends so in this appeal we did

24:31this beautiful um photo album and it told all these stories with all these

24:37photos and it was beautiful and then in the appeal we also included a more factual insert that had

24:45more details about this one program called good grief that Jacob said had really helped him to process his

24:51feelings of grief from losing his mom and feel like he wasn’t alone because he met other people in this program who

24:58also had lost their parents and then we included this little word search and on the bottom you might notice there’s a

25:04little green strip where the donor when they send their gift back can write some of their own values on there so it’s an

25:11involvement piece which includes the donor which I’m going to get into as well in a little bit here then the second letter that we sent

25:19out was more of a reminder letter was from Jacob’s dad so I also interviewed Jacob’s Dad it was a different

25:25perspective of what it’s like losing your wife but also go helping trying to

25:30help your son well she had three sons go through this Jacob was his youngest as a

25:36parent he says there’s some things you just can’t give your kids especially when they’re teenagers even though you

25:41might want to desperately take away their pain it’s not as easy as when they were little again I could really

25:47empathize with the story because I’m Mom I have a child who’s 12 and when I talk

25:52to them I felt this I empathize and I was able to build this appeal based on those feelings

25:58um but then tie in that the donor is the person who’s giving who gave Jacob what

26:04he needed during the most painful time of his life and then there’s an ask again you can help another young person

26:10going through one of the very worst times of their life and we also included a great um

26:17lift note in this which was an email from the person who ran that good grief

26:22program and she tells this amazingly beautiful story about um a leaving

26:28ceremony that they do which I will read out for you and I think I need to put my glasses

26:34on the honoring ceremony so she says on Saturday staff set up a

26:40beautiful peaceful spot for young people to sit and write a letter to their loved ones the letter gave young people the

26:46space to talk to their loved ones tell them about the things they miss about them update on what’s going in their

26:53life and express anything they feel they didn’t get a chance to say before they died so they’re right writing this

26:58beautiful letter to their loved ones and then they walk down to the beach and they put these letters in the water and

27:05they release them out and I just it gets me so emotional and they dissolve in the

27:11water and it helps them to process their feelings and release them out so sharing that story with donors just gives them

27:17such a beautiful example of what their gift does um in a way that they wouldn’t

27:22know if you didn’t share that story and then I’ll point out again all these sticky notes are more quotes from young

27:30people who have been helped by this program so just layers and layers of

27:35ways that you can add all these different perspectives to tell the story of your

27:42organization here’s another example um that I interviewed someone in a little

27:47small theater company so again she was struggling with how do we tell the story of this theater how do we explain to

27:54people why we need their gift and I was like can I just have a conversation and I just talked to her about this and just

28:00through this half an hour conversation she was able to share with me why the

28:06Cedar Company needed the money which because they put on these amazing shows and the ticket prices just don’t cover

28:14it and everyone who the founders of the organization were so passionate and had such a love of theater and she knew that

28:21the donors also shared this passion and this love for theater so that’s why it leads thanks for your love of accept

28:28exceptional theater right and then perhaps like our passionate creative Founders you love

28:34being drawn into the magic of a powerful story it’s creating a connection with the donor and some shared

28:41values and then I just want to point out here we found out they through this interview that they needed to raise

28:47another $120,000 for the show we knew how many people approximately were going to get the appeal doing the math it

28:54turned out if every person that read the letter gave just $35 that would be

29:00enough so there’s a tangible ask that we worked into this and this little um the

29:08sentence at the very end in Brackets because she was worried that some of her people who buy tickets or who are donors

29:15are like Starving Artists and she didn’t want to um offend anybody so we added

29:21this last little um sentence in there about if you’re not able to financially make a gift then please don’t worry

29:26about it okay I feel like I’m rushing through all

29:32of this hopefully everything’s um clear I want to just take a moment and think

29:39about imagination um this is another great way if you’re struggling if you H

29:44you aren’t getting great stuff from your interviews or you need or you want to try something a little different and

29:50grab attention in a different way use your imagination so this next example I’m

29:56going to show you is an example where it was a great appeal we had a piece of

30:02equipment but in the past I had had an equipment that was about the covid and

30:08helping someone to breathe it was a ventilator and at the last minute that idea got kashed and we had this SE arm

30:15which didn’t sound very exciting U had a conversation with um one of the program

30:21people who was able to tell me how important it was but it still just didn’t feel like enough so instead we um

30:28thought about what would that operating room sound like without any pieces of equipment

30:34running you know the first thing I noticed it was eerily silent normally

30:39you hear all kinds of hums clicks and Beeps in an operating room the tail tail C chunk of an x-ray machine scanning a

30:46patient but not today so just brings brings the person

30:52in Reading in a different way right and then urgency I just got back from an urgent visit to the o a vital piece of

30:59equipment broke down we need to replace a ASAP and this was true it had broken down and then going to you know I went

31:06into what it’s called and what it does and again I did use this idea of how much it costs and how many donors were

31:12getting it interestingly it’s $35 that was just a coincidence um so if every

31:18person reading this letter gives $35 we could cover the cost and then when this one I love this

31:24because we included a photo and this is a great thing that you can do includes something that looks like a photo and

31:30then it’s just a quick little handwritten note from the executive director on the back right casual but

31:36also personal you can see why it’s called a c arm right there’s a c there

31:41um it really is a critical piece of equipment thank you Jacqueline very personal um can just toss that in as a

31:48quick little um lift note in your appeals and that can really make a difference and make it just feel more authentic and a little

31:56breathless here’s an example using illustration and also some

32:01um testimonials from beneficiaries but what I want to point out about this is that some of these testimonials from

32:09beneficiaries are what we call Composites so um they’re not an actual

32:16quote from an actual person but a composite of stories that the um client

32:21had heard over time and created and then we did illustration to just add um a

32:27little texture and feeling to the piece this is a gift catalog this is the other

32:34side of it just to give you a sense um you know like just an example it’s a hug

32:39for medical care and the quote is after a few visits to the winter warmup coffee

32:44meetings one of the kind staff people noticed I was squinting a lot having trouble reading anything she mentioned

32:50that they could get me set up with an eye exam and even help pay for glasses and now I can finally read again right

32:56that shows just more impact than just the first little part you know with your

33:02gift you can provide a hug in the form of Essential Medical Supplies so this is using your

33:09imagination a little more creating some composite stories that can add a little bit of

33:15texture to your appeals my my quote is not working now

33:22sorry okay so here’s when I was talking about maybe using equipment here’s an example we did for Hospital foundation

33:30for their annual report and we thought what if all the different pieces of equipment would thank the donor and tell

33:35them what an impact they have and right on the cover what about a Band-Aid the Band-Aid saying because of

33:42you I’m not just a flexible band-aid and I know I’m not the sort of thing you’d find on the cover report but here we are

33:49right you give me the power of healing many humans right we’re bringing the donor in and same thing with the

33:56incubator telling a story about Mike and Connie whose Sleepless worried eyes eagerly scan their tiny

34:03sleeping daughter Jewels cradled inside my warm walls it’s the incubator talking

34:08to the donor right you and I kept Jules alive until she became strong enough to

34:13go home we healed her you and I feeling emotion how can the donor not feel

34:20connected to that right okay so how about in including

34:28your donor in the conversation this is a really big one and um something that I

34:33love to do and I know my friends over at agents of good John and Jen love really

34:40love to include your donor as much as possible this is a conversation that’s

34:45that that makes it authentic right it’s a give and take you’re not just blasting your donor with all this information

34:50you’re including them so what are some ways that you can do that right how do you give your donors a chance to speak

34:57or how do show them that they’re part of this beautiful Community one way you can do that is in

35:03a newsletter include a donor story in all your newsletters in this particular

35:09example I interviewed britter who’s a monthly donor um and she told me story and she sent me all these great pictures

35:16of her family um and she shared why she gives and what she would say to other

35:21donors to encourage them to give and then um we also included a

35:28space on the reply form with this newsletter to say hey what do you think about this right you’re inviting

35:36some um expression of what do they actually think about it and not everyone will fill this out but some people will

35:42and it matters because people know that your donors know that you’re listening to them so in this case it was a brand

35:48new newsletter and we just said what do you think right um you’ve seen the ornaments at Christmas time often that

35:54people will say hey write a little message of Hope to patient and we’ll hang it on the um on the tree so a way

36:02to just bring that a little more full circle is to make sure you share back to your donors in a future newsletter some

36:08pictures of those let PE let your donors know that you’re listening other people are responding and you are doing

36:15something about it also you can ask your donors to share a story with you like why they

36:21give for instance this is an example from Agents of good um

36:27they it was an appeal for a Senior’s home about a m to fund a music program

36:33told a story like sometimes it’s not the song that makes you emotional it’s the things that come to your mind when you

36:40hear it and this appeal was all about that that music um impacted the seniors

36:46in this home and they really wanted to fund some more music but the great thing about this appeal was that um agents of

36:55good asked for the donors to share their favorite song or what is it about a song

37:01that makes them feel emotional or brings a memory back for themselves and people

37:08responded um this one my mother’s best love song was Deep Purple she would play

37:14it on the piano every night while my father was overseas in the war her name was Pauline people are willing to share

37:21this beautiful stuff and beautiful stories with you or another example is this one look

37:28how much she wrote this one says singing mom at 98 remembers the lyrics and tunes

37:33to many many songs and this person just kept writing and writing and added more

37:39paper and wrote more and um this appeal apparently did

37:44way better double than what they expected and got five Gifts of $1,000 and then St Pat turned this into a

37:52concert they took all these songs that people had sent back and created a concert an event out of it

37:57and in the end one donor ended up leaving a major gift that funded this entire music program so it was very

38:06beautiful I also want you to think about including this personal contact this way

38:13for your donors to get a hold of you and let them know that you’re willing to listen and willing to be there in this

38:19case it was a monthly donor invitation and this is a little personal note from

38:24the person that would be there monthly donor contact and says I look forward to talking to you you can also call me

38:31anytime personal number thank you I’ve heard of organizations testing putting a

38:37personal number in the PS of their appeal letter um if someone doesn’t feel comfortable leaving their credit card in

38:43a reply form that hey if you want to call us feel free speak to Cindy and she will let you um take your gift and it

38:51helps it just creates again more of that feeling of authenticy authenticity and connection at there’s another real human

38:59on the other end I feel like I’ve actually talked really fast here and I’ve gone a lot

39:04quicker than I thought that I would so we’ll just do a quick summary here um

39:10all the things that we talked about so first of all think about your story Focus what what is it that you need to

39:17do when you’re looking for the stories right who who and what do you need to speak with what’s your program need um

39:26if it’s if you need to write appeal right what what is the particular appeal you want to fund what’s your need and

39:32then identify your main character or your perspective and that’s when you can talk to them and that’s when you can

39:37start to think what are some of those other supporting characters or perspectives that you can add to this main story and then start interviewing

39:44start talking to people right whoever you can gather as much information and

39:50content as you can to share with this or other appeals then use your imagination for the rest um put all together inter

39:58determiner should be your main signer um other perspectives could be those lift notes you could do an email followup um

40:05social media posts right an additional follow-up package if you want and try to

40:11really Identify some ways and every appeal how could you include or involve your

40:17donor I want to leave you with this quote that is really meaningful to me and because all of this work to me is

40:24about trust right and the more your donors trust you um the more you trust yourself trust is

40:30built in the small moments it’s the little things the moment you choose to connect or decide not to connect to

40:36communicate or to remain silent to be vulnerable or to build a wall and I

40:42understand sometimes we just choose to protect ourselves and we don’t decide to be vulnerable or connect or be um

40:49authentic and that’s okay been there but it does make a really big difference when you take a risk and you try

40:56something new and you try to be vulnerable and you try to connect speaking of I do have this um Kickstart

41:04guide trck mail connects um guide to writing an authentic TR mail letter you

41:09can scan that or check out my website as well um you can find it there and I

41:17think that’s it I’ll just say thanks very much and I’m happy to answer any questions or have a discussion about any

41:23of this um I appreciate it wow Rachel everything was so wow I mean

41:30those examples it was like you would list one and I’d be like wow great idea

41:36let’s let’s start moving on that idea then you’d say another one I’m like whoa amazing idea let’s start like I mean

41:42everything was so creative and I loved how you just like what you said like use your imagination like sometimes we just

41:49need to think um take some time to think creatively and really like think about

41:54what’s really going to connect with our donors I loved this presentation and I do have questions for

42:01you if you’re ready amazing okay all right great so um awesome so obviously

42:08you talked you gave us a ton of great examples like I said um but we did have a question during a registration and

42:14this question comes from Vicki and Vicki actually asked do you have any specific

42:20storytelling tactics uh that you would put into an appeal that would engage a laps donor

42:27yeah I definitely um triy to acknowledge that someone’s lapsed and that their

42:34financial situation may have changed I also like to think about how that donor

42:40came onto your organization in the first place and mention what that might be so

42:46be really targeted and specific as you know if it was an event or something like that right so I think just the more

42:53that you can be personal and acknowledging and targeting some

42:58um also just recognize that not all lapsed donors would consider themselves

43:04lapsed donors right like I guess it depends how lapsed but I do find

43:09acknowledging um acknowledging that you have from the while and you missed them

43:15the other thing is laps doners can be very good for um um what’s it called Legacy giving my

43:23brain right now right because sometimes it can be that there situate you know their their cash flow is low but they’re

43:30still very committed to you and your organization so finding other touch points and ways and of that they might

43:37want to share what their passion and their connection is with your organization I think would be really

43:42good those are really good tips Yeah so basically yeah like you’re saying making making it a little bit more targeted at

43:49exactly you know either where you found that where they first came to you or you know just letting them know how much you

43:54missed them that’s great advice I love that yeah or reconnecting with the reason why they gave in the first place and maybe

44:01even inviting them to share that right like why was it that you initially um gave to us right so

44:10exactly um all right you talked a little bit about um at the beginning you talked about different perspectives that you

44:16could highlight different voices that um have unique stories to share um during

44:21registration we got a question from Angela and she actually was asking um

44:27something similar to that she said are stories from my perspective better or

44:32better or are they better from a volunteer so I guess maybe she means um

44:37you know what is there an example where a volunteer story might be better than my perspective or um how do you deter

44:45yeah I mean you know there’s so many there’s a ton of it depends in there right I mean I it depends how big your

44:51organization is like you could test some of these things but also I think anything where you can start to share

44:57all of those different perspectives is really great right like how can you

45:04um give the donor the full perspective is so I don’t I don’t think anyone is

45:09better like if a volunteer can share a compelling emotional story about you

45:15know someone that they worked with when you know at this organization like a food bank right like food bank

45:21volunteers when somebody’s the person handing out the food they have amazing stories to share about people that

45:27they’ve met and the impact and over time how this person’s demeanor and everything has changed you know every

45:34time they come and visit right or so to me it’s like what’s the best

45:39story it’s not always who the teller is it’s the story and what is going to

45:44share that in the most impactful way with the person that’s going to be reading it I love that perspective

45:52that’s such a good point because a lot of your volunteers do volunteer again and again right so they have a totally

45:58different perspective from maybe the first year that they volunteered to the fifth year they volunteered or the fifth

46:04event they volunteered for the fifth time they’ve handed out food um so interesting yeah exactly like as soon as

46:10you start talking with people it’s amazing the stories that you hear and you know and staff people have different

46:16well or different perspectives to share over and some people some have been with your organization for 20 years and they

46:23can share you know the perspective of oh yeah they can share all those money Milestones that you hit that they you

46:29know happened 20 years ago but um doesn’t mean that it wasn’t important exactly great great all right this

46:37question was asked during the session and this question came from an and she

46:42said um oh it was from the example where you were showing us the composite stories and she said if you’re using a

46:48composite story is it okay to show them as direct quotes since they are not

46:54actually direct quotes um I think that’s again probably an it

47:00depends I often do because and I I the client often will just decide if they

47:06feel that it’s okay based on their own um policies but I think you know if you

47:13know that people have said things like this over time then I I often do make it

47:20in that Spirit of sharing story and storytelling that yeah it is a it is a

47:25direct quote but I don’t have any so I’m I’m sorry this is an can you just

47:32say a little bit more about that so in some of the composite stories it would have like a name it would be a quote and have a name at the end like Peter so is

47:39that one client story that they’ve that they’ve said those things or things like

47:45that or when you say composite are you talking about multiple clients no I’m talking about that um

47:54sometimes we will use creative license and create Peter um who is because often

48:01when we do share a real story we still change their name and we change details anyway so um it’s sort of the same thing

48:08except we are creating a story that the client has said y there’s somebody like

48:14definitely someone like this exists somewhere and we’re sharing this story to create that feeling for the donor and

48:20let them know that this is the impact that their gifts going to have on some of but no that Peter doesn’t exactly

48:28directly exist and hasn’t said those exact words car Carly what do you think

48:33about that because that that sounds problematic to me well I was gonna say that actually

48:40this um I I liked when you had mentioned that um maybe it’s depending on your organization’s policy right so um one

48:48thing that I’ve been thinking a lot about is how what’s like an actionable thing that nonprofits can do that will

48:53be uh like help start their ethical storytelling practice practices and I do think that having an ethical

48:58storytelling guide and maybe that’s part of your guide maybe it’s we as an organization have decided that composite

49:05stories is written in this way maybe there’s a certain approval process maybe there’s a certain amount of people that

49:11have to sign off I I’m not sure exactly what that might look like but I I would think that if everybody has kind of

49:18decided this is something they’re that we want to do in order to maybe keep our

49:24stories Anonymous but also represent multiple perspec perspectives um I think that there’s a way to do that I I do

49:31think so even ACC crediting it to a person as

49:38if it were I the thing about putting it like putting it in quotes feels tricky

49:47to me because it feels like worth saying someone has said this but you’re saying if it’s the kinds of things that clients

49:54say um that could a Scrat do you feel like that fits within the ethical

50:01storytelling practices that you use Carly I would say that one thing I I’m

50:07not sure I’ve personally done this in my um when I worked when I was working at a nonprofit but I would say that if you’re

50:16upfront with your donors or upfront with the reader and say these are examples maybe these are composite stories or

50:22maybe these are examples of the types of people that we often hear from or the types of people that we are able to

50:28serve I could see how um you know just honest just being upfront and honest about it I I understand I I totally get

50:36what you’re saying here I think there is a way that you could do it okay thank you yeah I I definitely I

50:42can yeah I can understand what you’re saying as well but I also recognize that in this um in this particular case

50:50there’s a lots of there’s a lot of sensitivities and you know and so for

50:56for this clent this felt like the the most authentic and real way to represent

51:03what’s going on and that these stories are happening without actually having someone’s specific quotes

51:11involved wow um great discussion this is something that I’m gonna think more about because I I do think this is such

51:17an interesting um I mean there’s so many things to talk about when it comes to ethical storytelling right and this is

51:22such an interesting specific question that um I would love to um think more

51:28about definitely so thank you for bringing that up we really appreciate that

51:35absolutely um okay well wonderful I have I do have a couple more questions um if you’re ready I’m looking in the chat too

51:42so see yeah there’s some great ones that just recently came into the chat so we have um let me see here I’m scrolling

51:49back up a little bit um coming in from Sha so Sean had said uh you know this

51:55advice is mainly toward direct mail um but what are some things that you might

52:01have to maybe change if you’re composing an email appeal instead yeah so I know like in emails

52:09often what happens is each email could be from a different perspective so I’ve done email like some of those campaigns

52:16I’ve done email um like a series of

52:22emails yeah and each email comes from a different person and a sharing a different perspective on the story so

52:28one would come from Jacob the the boy who was helped and then the next one was from his dad then another one might be

52:34from the CEO but all referencing that same story and the same ask um another

52:41might be from the you know program director that sort of idea I think can work really well and I’ve talked to a

52:46few organizations who have also implemented that and had a significant increase in their funds that they’ve

52:53raised because they’re just sharing different things it’s not always the CEO or always from the executive director

52:59that’s a great point also I would say just you know obviously I work at memory

53:05Fox but from my perspective email is a really easy way where you can uh change maybe convert some of those stories to

53:10video stories as well right instead of just having it be something that you read you also can um do a voice over and

53:17you can speak the story or you can share it you know just in a little different way that’s just you know just a way that

53:23you could do it a little differently in an email if you wanted to totally and I’ve written Lots like that where it’s

53:28it shares here there’s a great email click here um my my only caveat with that is if you are doing this to raise

53:36funds that you don’t want to be sending them to a video that’s not got a

53:41donation form on it right because anything that you send confuse them yeah so make sure that if you’re

53:48sharing a video and you want them to donate it’s on a donation form or there’s a donate form nearby such a good

53:55point you want to make sure it’s very clear where they can send you the money because that’s what we want right because we’re doing the we’re doing

54:01appeals we if you want to raise money yeah exactly um Bine would you like does

54:08it look like you’re ready to ask a question oh I see that you have a

54:13question in the chat I didn’t know if you wanted to ask a question but I’ll I’ll just go ahead and read it um um we

54:19wrote how is copywriting for fundraising different or not from sales at any other

54:25sector in which human persuasion is involved oh that’s a good question how does it differ from just like a regular

54:31sales pitch well I’ve not written for you know for for profit as so as such but I think

54:39for me it comes down to the motivation right like the motivation for giving

54:45usually is more of a compassionate empathetic I want to do something for

54:50somebody else I want to change the world I want to have an impact whereas sales for some else is you are buying

54:57something you know that impacts you or helps you in way I think it is a bit selfish the giving like it is about

55:04making yourself probably feel good about helping someone else but I think there’s a lot more of that selfless um I don’t

55:12know if you’re familiar with Jen Shang and the philanthropy Center research but there’s a lot of research they do about

55:19donor motivations for giving and it comes you know there’s a lot of key wordss that come into it and but a lot

55:25of is about being loyal and caring and compassionate and kind and the more that

55:30you can use those words to describe your donor you’re you’re connecting with their self-identity as a compassionate

55:38person a caring person I am like again back to inside out too if everyone

55:43anyone saw that but I am gonna go see definitely gonna go see that it’s

55:49identity if you if I can add to that I I would say hey this is bin uh I I would

55:57say that in any in some sense it’s the same persuasion key uh point in which

56:02you want something you you you want uh your doners to ask to answer themselves

56:08what’s in there for me so what’s in there for me what’s in there about me it might be my compassion my identity as an

56:14Compassion or my um feeling uh wealthy or feeling loved or or whatever you buy

56:21something for any reason emotional reason so in these terms of pressure and

56:26and and making copywriting for fundraising about the other one and and and being more like you say interview

56:34get to know them you cannot write to them if you don’t really know who’s on the other side and and and what’s this

56:40person there for because you are for them and sometimes I think that we tend

56:47to fundraise uh because we need them to do our stuff but it’s they want to do

56:52their stuff through us so it’s like a slight thing but when you write from from one perspective or the other like

56:58everything changes and it’s like this love racing work and like you you you

57:03showed very well it’s about caring and and love and we love race more than but

57:09it’s fun and we have to know how to to sell I I was a bit bad sailor

57:15salesperson when I got into fundraising through writing and I didn’t know how to sell how to get to know your client how

57:22to everything so very interesting thank you very much yeah no problem thank you yeah it’s a

57:29really good point because it’s very much about that it’s not we we we us as an organization it’s you you you know what

57:37are you helping to do through us the organization right so

57:44agreed um I think we do have time for one more question and um this let’s see

57:51there were several versions of this question that were submitted during registration but it was actually also asked today um but there was a question

57:58about um how would you I I don’t remember the question off the top of my head because it was a while back but let

58:04me uh let me put my own spin on it but I would I think the question had something to do with how would you recommend

58:13avoiding trauma porn or poverty porn when it comes to interviewing style are

58:18there certain strategies to do that or what are your recommendations there obviously that’s a very sensitive thing

58:24that we have historically seen that a lot of nonprofits kind of tend you have used to do and of course we are hoping

58:31that people will have some strategies to avoid that um I mean my only answer is that I

58:40try to be very much in the moment of the conversation that I’m having and like

58:45for instance that example of the girl and the exploitation that that’s a very

58:51traumatic um you know triggering story but the fact that there

58:58was the resolution and there was the um the completion of that story like I

59:05think that’s what’s important is that we weren’t just focusing on that it

59:12was about the um the fact that there there is this beautiful um story at the

59:18end of it I guess is all that I can really say about that I I just try to be in the moment with each person that I’m

59:24speaking with and here what they’re saying from their heart in the interview

59:29and express that in the appeals that I’m writing not kind of putting words into their mouth or anything like that but

59:36actually using what they’ve said um which you know I always get stuff from people that is way better than I could

59:43ever say so um I often just use the word you know use exactly what people have said in appeals and it’s just how you

59:51how you weave it in and how you weave the donor in and their impact um

59:56definitely that really makes the difference so I think we also we talk a lot about

1:00:03at memory Fox we talk a lot about um you know even after it’s maybe gone through that writing process and you’ve gone

1:00:09through the actual like you know putting it on paper designing um still sending it back to that person and seeing if

1:00:15this is the point they were trying to get across and they are still comfortable with the way that the story

1:00:20is being told because you know I think you were kind of alluding to like as long as like the way that they would

1:00:26like to be spoken about is actually the strength-based way to talk about their story so I think that that’s really

1:00:33important yeah and I do I have had that where sometimes the nonprofit

1:00:39organization actually does want to minimize the words that the person has said in that very reason not to be

1:00:46triggering or um anything like that but at the same time the person that I’ve

1:00:52interviewed is is pretty feels pretty strongly about wanting to Express things the way that they want to express so I

1:00:58know that’s a whole other conversation and dynamic of how do you how do you navigate that right when you’re actually

1:01:04trying to make the person’s words less powerful and less impactful than what

1:01:09they could be so I don’t know I I I know that there’s a lot of nuance and I just

1:01:15try to be respectful of of what everyone’s wishes are and try to just stay authentic to what is true and real

1:01:23about the story um as much as possible well I think that was a really lovely

1:01:29note to wrap up on thank you so much everyone for the wonderful questions I mean there are so so many more I wish we

1:01:35had another four hours we could talk about all the rest of these questions but um thank you all for your time today

1:01:40if anybody does want to stick around I would love to tell you a little bit more about memory Fox um but you know in

1:01:47terms of the actual webinar portion thank you all for coming and this has will conclude uh the webinar so Rachel

1:01:54thanks for coming you thanks so much pleasure I’m going to go ahead and just remove your Spotlight I don’t want you

1:01:59to feel like hear my pitch um but if anybody wants to stick around I’m going

1:02:04to go ahead and just share my screen if you will just give me a moment

1:02:10I’ll go ahead and do that I am excited to share with you all

1:02:15some more about memory Fox thank you for coming [Music]

1:02:21today I’m gonna get back to

1:02:27all right now even though it’s been several years let’s see if I did this

1:02:35correctly okay I believe I am yes okay

1:02:41great so when it comes to memory Fox and when it comes to nonprofit professionals

1:02:47and all the great work that you’re doing we always love to ask people you know if someone asks you what is your mission

1:02:54are you able to show them them and what we mean by that is it’s I imagine that

1:03:00you all get to talk to wonderful people all the time and tell them about the way of how you would write your mission down

1:03:05or how it’s listed on your website but do you have the photos and videos that you can actually use to convey your

1:03:12message in a compelling visual way and then I’m would love to say here

1:03:22if you if you finding yourself saying no to that question then what is stopping you when we talk with nonprofit

1:03:29professionals like you we find that there are really four pain points number one collecting content from our

1:03:35community is like pulling tee we talked a little bit about that in the session today number two organizing content is

1:03:42frustrating and very timec consuming I know I’ve been there where things are saved in all different folders they’re

1:03:48saved on one person’s computer and you can’t find things you know it can be very frustrating next uh the third pain point

1:03:55point is we need a more efficient and modern way to share our story and finally I struggle with

1:04:02collecting sto Community stories ethically so what we did here at memory

1:04:08Fox is we actually built a technology platform that addresses all four of these pain points head on so first we

1:04:13have we have this great process that is sort of a collect organize and share I’m going to go into every single one of

1:04:20those but the really interesting thing that we are love to talk about lately

1:04:25that um our our new friend and alluded to earlier is ethical storytelling because we do believe that nonprofits

1:04:32have been really given this impossible task where they have to compete in the attention economy along all of these

1:04:37for-profits but they also have to remain true to ethical standards for authentic

1:04:44storytelling and when we and when we made our ethical storytelling report we wanted to see if

1:04:51if others felt that way we actually found that 58% of nonprofit professional said that they actually struggle with

1:04:58wanting to collect stories from their Community while doing no harm so how do we address these four

1:05:04pain points number one we have a a great collection tool so the way that our

1:05:09collection tool works you can actually scan this QR code if you want to see how it works in real time you can pull out

1:05:14your phone and go ahead and scan that um but basically what happens is we help you build branded campaigns that you

1:05:21distribute directly to your community so they’re simply going to receive that on their phone or on their desktop and then

1:05:26they’re going to go ahead click the link open it up and then they can submit their photos videos and written testimonials directly to you at the

1:05:33nonprofit the really cool thing about the collect portion of our product of our system is that there’s no download

1:05:40or login required so people don’t have to have an app on their phone they don’t have to have storage on their phone they

1:05:45don’t have to do a login they don’t have to remember a password also we um really

1:05:50prioritize capturing contact info and also managing the consent up front so if

1:05:55you need to follow up with somebody about a different way you’re planning to use their story that you would like to get consent from it’s very easy to do so

1:06:03and finally there is a way to quickly redirect back to your website so people don’t even know they’re using memory Fox

1:06:09instead they’re going to come up they’re going to go right to your website and maybe they’ll even make another gift in terms of organizing we um have a

1:06:18we help you build your memory fox story bank so when somebody when they submit their photos and videos written

1:06:23testimonials to you they actually automatically populate in your memory fox story bank once they’re in your

1:06:28story Bank you are able to tag them in any way that makes sense for your nonprofit we sort of recommend Maybe by

1:06:35program Maybe by event Maybe by uh department or maybe how you’re planning to use the content uh you also can bulk

1:06:42upload all of your existing content so it’s all in one place for you and you get to enjoy unlimited storage we really

1:06:48don’t want to put any cap on all the great stories that you could tell so unlimited storage

1:06:55terms of sharing we have a lot of tools a lot of features that we built that actually help you with the sharing

1:07:00portion of your story so um as you can see from the graphic we are integrated with canva which is wonderful because

1:07:06that means that when someone submits a photo or video to your story bank it’s actually going to automatically go to

1:07:12your canva account as well so you can just drag and drop and not worry about the upload download craziness

1:07:17there we also have a video editor inside the platform so you can trim you can combine videos uh we have a story

1:07:25Builder which makes it so you can have a quick way to share several stories in one web page and you always have the

1:07:32option to download the high quality original so to me this might not seem like a very fancy feature but um as

1:07:39someone who used to try to collect stories and people would try to text me or email me and it’d be too small or too

1:07:44big or it would be thumbnail size and it ended up being something I couldn’t use being able to download the high quality

1:07:50original is something that is really really great feature

1:07:57and then in terms of ethical storytelling we actually have built all of these Fe several features that

1:08:02actually emphasize The Importance of Being ethical when it comes to your storytelling and for that reason memory box is the number one ethical

1:08:08storytelling technology tool out there um if you have not read our ethical storytelling report yet you can head to

1:08:14our website and it’s it’ll um be on our ethical storytelling page um but in terms of actual features that are built

1:08:21into memory Fox we have the accessibility which is which basically just means that um anybody has the

1:08:28opportunity to share a story where and when they are comfortable so instead of bringing them in maybe for like a

1:08:33traditional style interview they can do it from the comfort of their own home with using their own

1:08:38device we also allow for you to create unique campaign descriptions so this is

1:08:43really helpful because then people can truly understand how their story is going to be used prior to making a

1:08:50submission I already talked about consent a little bit but there is a builtin editable consent consent form as

1:08:56well as a consent removal option so people can always take back their story if they no longer would like it to be

1:09:02used in terms of privacy memory Fox never owns any of your content and

1:09:07finally we have customizable calls to action so that’s a way where you can craft prompts using the language that

1:09:13your community prefers and it’s always so therefore you know that it’s going to be the strength based

1:09:20language so that’s just me going really quick overview of memory Fox um last

1:09:25thing I will let you know is that we do operate on an equitable pricing model so it is based on your 990 so we would and

1:09:33because really we just believe everybody has great stories to tell and we want to find a way for you all to tell them so

1:09:38if you are interested in in booking a timer you could figure out exactly what ethical or what storytelling with memory

1:09:43Fox might look like go ahead and scan that QR code um you know spend some time with one of our experts they would love

1:09:50to talk to you and um with that I again just thank you all for sticking around

1:09:57I’m going to stop sharing my screen and um I invite you

1:10:02all to you know join us later this month we’re going to oh what you got a question here can you share the link for

1:10:08the sample um yes I can let me go back here and get that link for you and I’ll

1:10:14drop it in before I hop off here oh you know what actually I will

1:10:20send it in the follow-up email when I send the recording I will do that as as well as a couple of the other resources

1:10:26that I mentioned here okay thank you all for joining us for our July webinar we are doing a

1:10:33webinar um co- weinar with our friends at uh volunteer match so if you haven’t signed up for that we’d love to see you

1:10:39again in a couple weeks and enjoy the rest of your day