5 Must-Ask Questions To Elevate Your Video Marketing

Video marketing is not only a powerful tool, but a critical way for nonprofits to reach their target audience and achieve their marketing goals. And when it comes to collecting video from your community, there are five important questions to ask before putting the video together. These questions, from Founder of Open Lines Marketing and MemoryFox partner, Lindsay LaShell, will help ensure that the video is targeted, relevant, and impactful for your audience. Next time you are asked to put together a marketing campaign, newsletter, or video project make sure you answer these 5 questions:

Who is it for?
Where are they in their journey?
What do they care about?
What is the call to action?
What is the topic?

By answering these questions, you can create a mini marketing strategy brief that will help guide the creation of your next video collection campaign. We’ve even created a worksheet for you. Just fill out this form to access your new Mini-Marketing Strategy Brief in Canva: Now, let’s dive into an example of how you can use this in your day-to-day. Here is a sample Mini-Marketing Strategy Brief, specifically tailored for a volunteer-focused video campaign:

Who is it for? Target audience: The video testimonials will be aimed at potential volunteers and donors who are interested in the nonprofit’s work.
Where are they in their journey? Awareness stage: Potential volunteers and donors are just learning about the nonprofit and are interested in finding out more about the organization’s work.
What do they care about? Making a difference: Potential volunteers (and donors) are passionate about making a positive impact in their community and want to learn more about the nonprofit’s mission and impact.
What is the call to action? Encourage volunteerism and donations: The video testimonials aim to inspire potential volunteers and donors to get involved with the nonprofit by either volunteering their time or making a donation.
What is the topic? Volunteer testimonials: The video testimonials will feature current volunteers sharing their experiences with the nonprofit and why they chose to get involved. This will provide a personal and authentic look at the impact of the organization’s work.

Overall, taking the time to review and refine your video marketing strategies can help you reach your goals and make a big impact in your marketing efforts. Lindsay’s 5 question Mini-Marketing Strategy Brief is a great starting point to help you get started. Are you looking for more ways to level up your nonprofit marketing in 2023? Listen to our full Storytelling With A Purpose episode with Lindsay LaShell. Or, check out some of our latest and greatest resources: